Why this page is published
Because we sell human judgement rather than production speed, and anyone selling governance should write its limits on a public page they can be held to later.
So, plainly: yes, AI is used to produce your work. The draft is automated. The decision is not.
Where it is actually used
- The first draft of copy, design and short video.
- Summarising performance and proposing experiments.
- Classifying inbound messages and ordering what gets answered first.
- Proposing brand patterns from repeated feedback.
Where the service is advisory by nature — a plan, a negotiation, a crisis — the work stays human from the start.
What reaches the provider
Only what the task needs is sent at all, and one client’s data is never sent inside another client’s context. Stated plainly: automatic classification of data before each call is not built yet, so today the limit is what the call itself passes rather than a classification layer inspecting it.
Our processing agreements require that your data is not used to train a provider’s models, and the agreement in force with each provider is available to you on request.
What is logged, and what is not
The run entry keeps the provider, the model, the purpose, the outcome and the cost. Sensitive prompt content is not written into general logs; the prompt template is identified by a checksum, so we can prove which text ran without storing that text in every record.
Internal diagnostics, cost, margin and prompt content do not appear in the client interface. That is separation rather than concealment: what belongs to you is the deliverable and the name that signed it, not the bill for our tooling.
Providers are interchangeable
Every capability runs through an adapter, so it can move to another provider without changing your data, the workflow, or anything you see. Provider selection weighs quality, latency, language, cost, and the processing restrictions your sector imposes.
Restricting which providers are permitted is, today, platform configuration — not a per-client policy and not a clause in your contract. It is written that way because describing it as a capability you hold would have this page promise what the code does not enforce.
Your feedback never edits the Brand Brain
Comments, rejections and corrections enter a learning log that cannot be edited once written. Repeated patterns become a proposed rule, and a proposal does not become a rule until someone with authority validates it.
That is what stops an offhand comment on a bad day from becoming a permanent rule about your brand.
Who reviews, and who signs
The risk tier decides the reviewer: standard goes to the service lead, elevated to the account lead, regulated to a compliance reviewer, and a crisis to a partner. The rule is enforced in the permission matrix, and a lower role cannot approve a tier above itself.
An agent version does not become the working version until it has passed recorded quality evaluations, so an update does not ship merely for being newer.
The model gets things wrong
It does, and it sometimes invents facts that look sound. That is why its output is never published as it stands, and why the signature exists at all.
If you spot an error in delivered work, tell your account owner: the item is pulled and a correction is opened against the run that produced it, so the mistake stays traceable instead of being fixed quietly.
What we do not do with AI
- We do not build foundation models, and we do not claim a proprietary one.
- We do not use a model to make a decision about a person — hiring, credit or anything comparable.
- We do not use one client’s data to improve another client’s output.
- We do not publish work without a human’s name on it, even when the model got it right.